How to Start and Grow a Podcast from Scratch Under $100

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When I first thought about starting a podcast, I assumed it would be expensive.

Microphones, editing software, fancy setups…

It all felt like too much.

So I kept putting it off.

But once I actually looked into it, I realized something:

You don’t need a big budget to start a podcast.

You just need a simple setup that works.

That’s exactly how I got started.

No studio.
No expensive gear.
Just a few basic tools and consistency.

And honestly, that’s all you really need.

What You Actually Need to Start (Simple Setup)

This is something I wish I knew earlier.

You don’t need a full podcast studio.

A basic setup under $100 can work perfectly.

Here’s what you actually need:

  • A smartphone or laptop
  • A simple microphone (or wired earphones with mic)
  • Quiet space for recording
  • Free recording/editing app

That’s enough to get started.

You can always upgrade later.


Heres the Tools you need under $100

Podcast Starter Tools & Products


Software (Free Tools)

  • Audacity – free audio editing software
  • GarageBand – for Mac users
  • Canva – podcast cover art design
  • YouTube Audio Library – free music for intros and outros

Website Setup (Optional but Powerful)

Step 1: Choose Your Podcast Topic and Format

Before you hit record, you need to figure out what your podcast is about.

Don’t overthink it — just focus on what excites you enough to talk about every week.

Here are a few quick ways to narrow it down:

  • What topics do your friends ask you for advice on?
  • What could you talk about for hours without getting bored?
  • What kind of content do you already love listening to?

Once you’ve nailed your topic, decide on your format:

  • Solo: Just you and the mic.
  • Interview-style: Chat with guests or experts.
  • Roundtable: A fun, conversational show with co-hosts.
  • Narrative: Scripted, story-based episodes (great for storytellers).

“Stick with a format you can realistically maintain — consistency beats perfection.”

Step 2: Get Your Gear (All Under $100)

Here’s where most people get stuck — they think they need expensive microphones and studio lighting.

You don’t. You just need solid, budget gear that makes you sound professional.

The best starter microphone I personally recommend is the MAONO AU-A04 USB Condenser Microphone Kit — and it’s only $49.99 on Amazon.

It comes with everything you need to sound crystal clear:

  • Adjustable boom arm stand
  • Shock mount
  • Pop filter
  • Foam windscreen
  • USB cable

You simply plug it into your laptop — no driver, no hassle.

“Good audio matters more than anything. You can forgive bad video, but never bad sound.”

What You’ll Need:

💰 Total so far: Around $70

Step 3: Set Up Your Recording Space

You don’t need a professional studio — you just need a quiet, echo-free corner.

A few simple hacks:

  • Record in your closet or a small room with clothes around (they absorb sound!).
  • Use thick blankets or pillows around your mic to reduce echo.
  • Turn off noisy fans, AC, or open windows.

“Your goal isn’t silence — it’s control. Make your voice sound warm and intimate, not hollow.”

What You’ll Need:

  • Quiet space
  • Soft materials (blankets, clothes, rugs)
  • Laptop or desktop computer

💰 Cost: Free

Step 4: Record and Edit Like a Pro (Without Paying a Dime)

Now comes the fun part — recording!

Here are two completely free tools you can use:

Once you’ve recorded your episode, do a quick cleanup:

  • Trim long pauses or mistakes.
  • Adjust volume so it’s consistent.
  • Add intro and outro music if you want (you can find free royalty-free tracks on YouTube Audio Library).

“Don’t aim for perfect. Your first few episodes are practice — just hit publish.”

What You’ll Need:

💰 Cost: $0

Step 5: Create a Podcast Website (With Hostinger)

If you’re serious about growing your podcast, you need a home base — a website where people can find your episodes, show notes, and links.

The easiest and most affordable way to create one is with Hostinger.

Hostinger’s website builder is perfect for beginners — you don’t need to know any code or tech stuff.

Here’s how to do it:

  1. Go to Hostinger.
  2. Choose the Premium Web Hosting Plan — it’s usually around $2.99/month and includes a free domain name.
  3. Install WordPress in one click.
  4. Pick a free theme like “Astra” or “OceanWP.”
  5. Add a few pages: Home, Episodes, About, and Contact.

Now you have your own podcast website where you can embed your episodes from Spotify or Apple Podcasts.

“Owning your website means you own your audience — not just rent them from social platforms.”

What You’ll Need:

💰 Cost: Around $36 for the year

Step 6: Publish Your Podcast (For Free)

You’ve recorded your episode and have your website ready — now it’s time to publish!

Use a free podcast hosting platform like:

  • Spotify for Podcasters (formerly Anchor) – 100% free and distributes your podcast to Spotify, Apple Podcasts, Google Podcasts, and more automatically.

Simply:

  1. Sign up for Spotify for Podcasters.
  2. Upload your audio file.
  3. Add your episode title, description, and cover art.
  4. Hit publish!

Within 24 hours, your show will appear on all major platforms.

“You don’t need to chase platforms — publish once, and let Spotify distribute it for you.”

What You’ll Need:

  • Spotify for Podcasters (Free)
  • Podcast cover art (Canva free templates)

💰 Cost: $0

Step 7: Grow Your Podcast Audience

Once your podcast is live, focus on getting listeners. Here’s how:

  • Post clips on social media (Instagram Reels, TikTok, YouTube Shorts).
  • Ask your guests to share their episode.
  • Create Pinterest pins that link to your podcast website.
  • Collect listener emails on your Hostinger site with a free plugin like MailPoet.

“Growing a podcast is about building trust — not chasing followers.”


Final Cost Breakdown

ItemDescriptionPrice
MAONO AU-A04 Mic KitProfessional USB condenser mic$49.99
HeadphonesBasic wired headphones$15
Hostinger Website PlanIncludes free domain & hosting$36
Software & ToolsAudacity, Spotify for Podcasters, CanvaFree
Total$100 (or less!)

Final Thoughts

What I realized is this:

You don’t need a perfect setup to create good content.

You just need the right tools that make things easier.

Once I stopped overcomplicating everything and focused on the basics:

  • My content improved
  • Filming became easier
  • And I felt more confident posting

Start simple.

Build as you grow.

That’s what actually works.

Amelia Hart
Amelia Hart
Articles: 37

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